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Tourism Strategy

Newry Mourne Down District Council Tourism Strategy 2023-2028: Unveiling a Vision for Growth

Welcome to the Geoparks dedicated page for the Newry Mourne Down District Council’s Tourism Strategy and Action Plan 2023-2028. This detailed plan functions as a strategic roadmap, providing practical guidance to unlock the complete potential of Newry Mourne and Down district (NMD) as a flourishing tourism destination from 2023 to 2028.

Building on the successes of the Tourism Strategy 2017-2021, NMDDC has consistently raised the profile of Mourne Gullion Strangford globally. Notable achievements include the curation of over 40 market-ready experiences, hosting premier tourism events like the annual IAAT Conference, and the prestigious ratification of the Mourne Gullion Strangford UNESCO Global Geopark by the UNESCO Executive Board in May 2023.

As we gaze into the future, the aim is clear – to build upon the robust foundations laid thus far. The Tourism Strategy and Action Plan 2023-2028 sets ambitious goals to achieve increased economic and social benefits, positioning NMD as a leading tourism destination in Ireland.

  1. Strategic Analysis: This section provides a summary of the research and recommendation outcomes that inform the Tourism Strategy and Action Plan 2023-2028.
  2. Action Plan 2023-2028: Outlining the strategic priorities and associated actions, this part of the plan charts the course for the upcoming years.
  1. Vision Statement and Value Proposition: Clarifying the overarching vision for NMD and the unique value it offers to visitors.
  2. Summary Review of NMD’s Tourism Strategy 2017-2021: Reflecting on the achievements and lessons learned from the previous strategy.
  3. Summary Outcomes for NMD’s Tourism Strategy 2023-2028: Highlighting the anticipated outcomes and impact of the new strategy.
  4. Action Plan 2023-2028: Detailing the specific steps and initiatives to be undertaken over the next five years.
  5. Appendices: Supplementary materials and data supporting the strategy.
  6. Addendum: Redefined Destination Brand Outcomes for NMD: Presenting the evolved destination brand outcomes for NMD.

Notably, the territorial boundary of NMDDC perfectly matches that of the Mourne Gullion Strangford Geopark, reinforcing the commitment to leveraging the entire geographic expanse for tourism development.

Join us on this exciting journey as we forge ahead to position NMD as a premier tourism destination, unlocking economic growth and enriching the social fabric of our community.

Newry Mourne Down District Council Tourism Strategy 2023-2028